Consumer Behaviour I

Im Lernset enthalten / this set contains:

  • Consumption and Post-Consumption Evaluations
  • Environmental influences
  • Group and personal influence
  • Individual differences I
  • Individual differences II
  • Individual differences III
  • Influencing consumer behaviour
  • Introduction to consumer behaviour
  • Pre-purchase processes
  • Purchase
  • The consumer decision process

Zu beachten: Der Stoff bezieht sich auf das Herbstsemester 2021.

Be aware that the content refers to the autumn semester of 2021.

Sprache / language: Deutsch / German

beispiele / examples:

Warenkorb